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Company Profile
EEI Realty Corporation (EEIR) is the property management and real estate arm of EEI Corporation. It continued to exceed financial targets with another banner performance in CY 2007.
Gross revenues reached P175 million, increasing 40% over that of the previous year. This resulted in a net income of P17 million compared to the P13 million achieved in CY 2006.
Its major signature project, Suburbia East, fueled the expansion in top-line results. Suburbia East’s Phases 1 and 2 were completely sold out by mid-2007, reaching a cumulative value of over P 700 million.
EEIR pushed the marketing of complete housing packages as opposed to lot purchases during previous years. A total of 36 housing units were completed in Phases 1 and 2 during the year, with a total value of P42 million. Orders backlog consist of 28 housing units worth P35 million by the end of CY 2007.
EEIR is pursuing a premium marketing strategy for Phase 3, which consists of 83 housing units that have been designed with enhanced amenities. It features 2-3 storeys, 3-4 bedroom, single attached residences with 2-car garages, decorative fencing and semi-stainless steel garage entrances of various design motifs.
Also, during CY 2007, EEIR continued to benefit from its project collaboration in the Ayala Greenfield Estates.
Looking forward, the sustained growth in the property market is anticipated to continue through CY 2008. The uptick in market demand for Suburbia East housing units which had its beginnings in CY 2006, remains strong particularly from overseas Filipino expatriates.
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